Strategic management and competitive advantage : concepts and cases / Jay B. Barney and William S. Hesterly

By:

Barney, Jay B

Contributor(s):

Hesterly, William S. (Author)

Material type: Text

TextPublication details: Harlow : Pearson, 2019. Edition: 6th ed. Global editionDescription: various pagination : some co. ill.; 26 cmISBN:

9781292258041
1292258047

Subject(s):

DDC classification:

658.4012 BAR

Contents:

PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm’s External Environment 3. Evaluating a Firm’s Internal Capabilities END-OF-PART I: CASES PC 1—1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2—1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3—1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index

Summary: Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 BAR (Browse shelf(Opens below))	1	Available	0087412
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 BAR (Browse shelf(Opens below))	2	Available	0087437
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 BAR (Browse shelf(Opens below))	3	Available	0087438

Total holds: 0

Includes index

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.