Electronic commerce 2018 : a managerial and social networks perspective /Efraim Turban ... [et al.] .
Material type:
TextSeries: Springer texts in business and economicsPublication details: Cham : Springer, c 2018.Edition: 9th edDescription: xxviii, 636 p. : ill. ; 28 cmISBN: - 9783319864600
- 381.142068 ELE
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 381.142068 ELE (Browse shelf(Opens below)) | 1 | Available | 0087462 | |
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 381.142068 ELE (Browse shelf(Opens below)) | 2 | Available | 0087463 | |
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 381.142068 ELE (Browse shelf(Opens below)) | 3 | Available | 0087464 |
Includes reference and index
Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Intelligent (Smart) E-Commerce.- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 9. Social Enterprise and Other Social Commerce Topics.- Chapter 10. Marketing and Advertising in E-Commerce.- Chapter 11. E-Commerce Security and Fraud Issues and Protections.- Chapter 12. Electronic Commerce Payment Systems.- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce.- Chapter 14. EC Strategy, Globalization, SMEs and Implementation.- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.
eng.
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