New products management / Merle Crawford & Anthony Di Benedetto.

By:

Crawford, C. Merle

Contributor(s):

Di Benedetto, C. Anthony

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 9th edDescription: xviii, 558 p.: ill.; 24cmISBN:

9780073529882

Subject(s):

DDC classification:

658.578 CRA

Online resources:

Summary: "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.578 CRA (Browse shelf(Opens below))	1	Available	005165

Total holds: 0

Includes bibliographical references (p. 505-508) and index.

"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket

eng.

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