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Research methods for business students / Mark N.K.Saunders (Author), Philip Lewis (Author) and Adrian Thornhill (Author)

By: Contributor(s): Material type: TextTextPublication details: England: Pearson c 2012.Edition: 6th edDescription: xxxi, 696p. : col. ill. ; 28 cmISBN:
  • 9780273750758
Subject(s): DDC classification:
  • 650.072 SAU
Contents:
Research, reflective diaries and the purpose of this book Generating a research idea and developing your research proposal Critically reviewing the literature Understanding research philosophy and approaches to theory development Formulating the research design Negotiating access and research ethics Selecting samples Obtaining and evaluating secondary data Collecting primary data using observation Collecting primary data using interviews and diaries Collecting primary data using questionnaires Analysing data quantitatively Analysing data qualitatively Writing and presenting the project report
Summary: This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research, how do I review the literature critically, why is research philosophy relevant to my research, How do I collect and analyse my data, when and what do I need to write, how can I do research virtually.This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research." -- Provided by Publisher
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Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 1 Available 0031197
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 2 Available 0031198
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 3 Available 0031199
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 4 Available 0031200
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 5 Available 0031201
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 6 Available 0031202
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 7 Available 0031203
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 8 Available 0031204
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 9 Available 0031205
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 10 Available 0031206
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 11 Available 0031207
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 12 Available 0031208
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 13 Available 0031209
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 650.072 SAU (Browse shelf(Opens below)) 14 Available 0031210
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Includes index (p.839-851)

Research, reflective diaries and the purpose of this book
Generating a research idea and developing your research proposal
Critically reviewing the literature
Understanding research philosophy and approaches to theory development
Formulating the research design
Negotiating access and research ethics
Selecting samples
Obtaining and evaluating secondary data
Collecting primary data using observation
Collecting primary data using interviews and diaries
Collecting primary data using questionnaires
Analysing data quantitatively
Analysing data qualitatively
Writing and presenting the project report

This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research, how do I review the literature critically, why is research philosophy relevant to my research, How do I collect and analyse my data, when and what do I need to write, how can I do research virtually.This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research." -- Provided by Publisher

eng.

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