Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 BEA (Browse shelf(Opens below))	1	Available	005254

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Includes bibliographical references and indexes.

eng.

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