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Marketing management : a decision-making approach / Pingali Venugopal.

By: Material type: TextTextPublication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010.Description: xvii, 245 p. : ill. ; 25 cmISBN:
  • 9788132104711 (paper back)
  • 8132104714 (paper back)
Subject(s): DDC classification:
  • 658.8 VEN
Contents:
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 VEN (Browse shelf(Opens below)) 1 Available 0066577
Total holds: 0

Includes bibliographical references and index.

Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.

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