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Spending advertising money : an introduction to media planning, media buying and the uses of media research / [by] Simon Broadbent.

By: Material type: TextTextPublication details: London : Business Books, 1975.Edition: Completely revised 2nd edDescription: xi, 368 p. : ill. ; 23 cmISBN:
  • 0220992223
Subject(s): DDC classification:
  • 659.1 BRO
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 659.1 BRO (Browse shelf(Opens below)) 1 Available 0023331
Total holds: 0

Includes bibliographical references and index.

eng

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