Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek.
Material type:
TextPublication details: New York : McGraw-Hill, c1964.Description: xvi, 486 p. ill. ; 21 cmISBN: - NA
- 659.1 DIC
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 659.1 DIC (Browse shelf(Opens below)) | 1 | Available | 0026830 |
Total holds: 0
Bibliography: p. 479-480.
eng
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