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The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses /

The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses / Strategies for building successful global business edited by Hubert Gatignon and John R. Kimberly with Robert E. Gunther. - Cambridge, U.K. ; New York : Cambridge University Press, 2004. - xxii, 451 p. ; 24 cm.

Includes bibliographical references and indexes.

eng.

ISBN: 0521835712 TZS 12,000/=

Subjects--Topical Terms:
Strategic alliances (Business)
International business enterprises

Dewey Class. No.: 658.049 INS

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