Essentials of consumer behavior : an applied approach
STEPHEN, D.L
Essentials of consumer behavior : an applied approach / Debra L. Stephens - 2nd ed. - New York : Routledge, c 2023. - viii, 215p. : col. ill. ; 23 cm.
Includes references p. (207-209) and index
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.
eng.
9780367426866 9780367426880
Consumer behavior
Consumer welfare
Consumer values
658.8342 STE
Essentials of consumer behavior : an applied approach / Debra L. Stephens - 2nd ed. - New York : Routledge, c 2023. - viii, 215p. : col. ill. ; 23 cm.
Includes references p. (207-209) and index
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.
eng.
9780367426866 9780367426880
Consumer behavior
Consumer welfare
Consumer values
658.8342 STE