Marketing management
MARSHALL, G.W (Author)
Marketing management /Greg W. Marshall and Mark W. Johnston - 4th ed. Student edition - New York: McGraw Hill, c 2023. - xxiv,435 p.: col. ill. ; 28 cm
Includes references and index p. 405 - 435
Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling
eng.
9781260598230 TZS 110,697/=
Marketing
Market research
Market service
658.8 MAR
Marketing management /Greg W. Marshall and Mark W. Johnston - 4th ed. Student edition - New York: McGraw Hill, c 2023. - xxiv,435 p.: col. ill. ; 28 cm
Includes references and index p. 405 - 435
Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling
eng.
9781260598230 TZS 110,697/=
Marketing
Market research
Market service
658.8 MAR