Strategic management /
Strategic management /
Richard L. Lynch (Author), Oliver Barish (Author), Vinh Sum Chau (Author), Charles Thornton (Author) and Karl S.R. Warner (Author)
- 10th ed.
- London : Sage, c2024.
- xxv, 728 p. : col. ill. ; 27 cm.
Includes indexes (p.710 - p.728).
Introduction
Strategic analysis and purpose
Developing the strategy
The implementation process
Different strategy contexts
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study."
eng.
9781529672558 TZS 193,015/= 9781529672565 1529672562 1529672554
Business planning
Strategic planning
Entrepreneurial strategy
Strategic analysis
Business strategy
658.4012 STR
Includes indexes (p.710 - p.728).
Introduction
Strategic analysis and purpose
Developing the strategy
The implementation process
Different strategy contexts
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study."
eng.
9781529672558 TZS 193,015/= 9781529672565 1529672562 1529672554
Business planning
Strategic planning
Entrepreneurial strategy
Strategic analysis
Business strategy
658.4012 STR