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HUNGER, J.D. (Author)

Essentials of strategic management /J. David Hunger and Thomas L. Wheelen - 5th ed. Pearson New International Edition - Harlow : Pearson Education Limited , c 2014. - ii, 188 p. : ill. ; 28 cm.

Includes reference and index p. 180 - 187

Strategic audit of a corporation
Basic concepts of strategic management
Corporate governance and social responsibility
Environmental scanning and industry analysis
Internal scanning: organizational analysis
Strategy formulation: situation analysis and business strategy
Strategy formulation: corporate strategy
Strategy implementation : organizing for action
Strategy implementation : staffing and leading
Evaluation and control
Strategy formulation: functional strategy and strategic choice

This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy



eng.

ISBN: 9781292020907 TZS 193,724/=

Subjects--Topical Terms:
Strategic planning
Business planning
Strategy formulation

Dewey Class. No.: 658.4012 HUN