Strategic management : text and cases /
Dess, Gregory G.
Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - 5th ed. - New York : McGraw-Hill Irwin, c2010. - xxxiii, 501. [377] p. : ill. (chiefly col.), col. maps ; 27 cm.
Includes bibliographical references and indexes.
Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more.
eng.
9780073530413 10,000/=
Strategic planning.
Strategic Management
Strategic analysis
658.4012 DES
Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - 5th ed. - New York : McGraw-Hill Irwin, c2010. - xxxiii, 501. [377] p. : ill. (chiefly col.), col. maps ; 27 cm.
Includes bibliographical references and indexes.
Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more.
eng.
9780073530413 10,000/=
Strategic planning.
Strategic Management
Strategic analysis
658.4012 DES