Strategic management : text and cases /
Dess, Gregory G.
Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2007. - xxvi, 984 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more.
eng.
9780073102467 8,000/=
Strategic management
Strategic planning.
Strategic analysis
658.4012 DES
Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2007. - xxvi, 984 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more.
eng.
9780073102467 8,000/=
Strategic management
Strategic planning.
Strategic analysis
658.4012 DES