International marketing and export management / by
ALBAUM, G.
International marketing and export management / by Gerald Albaum (Author), Edwin Duerr (Author) and Alexander Josiassen (Author) - 8th ed. - New York Pearson c 2016 - xxvi, 715p. ; col ill. : 24 cm.
Includes index and references
This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
eng.
9781292016924 175, 324 /=
International marketing
Export management
Promotion
658.84 ALB
International marketing and export management / by Gerald Albaum (Author), Edwin Duerr (Author) and Alexander Josiassen (Author) - 8th ed. - New York Pearson c 2016 - xxvi, 715p. ; col ill. : 24 cm.
Includes index and references
This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
eng.
9781292016924 175, 324 /=
International marketing
Export management
Promotion
658.84 ALB