ELECTRONIC commerce 2012: a managerial and social networks perspective /
ELECTRONIC commerce 2012: a managerial and social networks perspective /
Efraim Turban , David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, and Judy Lang
- Global edition.
- Boston: Pearson, 2012.
- 791p. : ill.(some col.); 30 cm.
Includes glossary (p.767-779).
Includes index (p.780-791)
Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects.
eng.
9780273761341 TZS 201,111/=
E-commerce infrastructure
Travel and tourism
Online purchasing
Mobile commerce
Fraud protection
381.142068 ELE
Includes glossary (p.767-779).
Includes index (p.780-791)
Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects.
eng.
9780273761341 TZS 201,111/=
E-commerce infrastructure
Travel and tourism
Online purchasing
Mobile commerce
Fraud protection
381.142068 ELE