Methods in behavioral research /
Cozby, Paul C.
Methods in behavioral research / Paul C. Cozby. - 9th ed. - New York, NY : McGraw-Hill Higher Education, c2007. - xv, 410 p. : ill. ; 23 cm.
Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.
Includes bibliographical references (p. 386-396) and index.
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
eng.
9780073531816 TZS 10,000/= 0073531812 007110643X
Psychology
Social sciences
150.72 COZ
Methods in behavioral research / Paul C. Cozby. - 9th ed. - New York, NY : McGraw-Hill Higher Education, c2007. - xv, 410 p. : ill. ; 23 cm.
Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.
Includes bibliographical references (p. 386-396) and index.
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
eng.
9780073531816 TZS 10,000/= 0073531812 007110643X
Psychology
Social sciences
150.72 COZ