Exploring corporate strategy /

Johnson, Gerry.

Exploring corporate strategy / Gerry Johnson, Kevan Scholes and Richard Whittington - 7th ed. - Harlow: Pearson Education, c2006. - xxxv, 635 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will gain deeper insight into the manager-way of thinking



eng.

9780273710172 TZS 28,000/=


Business planning
Strategic management
Strategic planning.

658.4012 JOH