Strategic entrepreneurship/
Wickham, Philip A.
Strategic entrepreneurship/ Philip A. Wickham - 4th ed. - New York: Prentice Hall, c2006. - xxxiv,613p.: col., ill.; 25 cm.
The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students#x92; learning and lecturers#x92; course planning & delivery. It providescomprehensive coverage of the fast-growing fi
eng.
9780273706427 TZS 25,200/=
Entrepreneurship
338.04 WIC
Strategic entrepreneurship/ Philip A. Wickham - 4th ed. - New York: Prentice Hall, c2006. - xxxiv,613p.: col., ill.; 25 cm.
The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students#x92; learning and lecturers#x92; course planning & delivery. It providescomprehensive coverage of the fast-growing fi
eng.
9780273706427 TZS 25,200/=
Entrepreneurship
338.04 WIC