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Services marketing /

Apte, Govind.

Services marketing / Govind Apte. - New Delhi : New York : Oxford University Press, c2004. - xi, 440 p. : ill. ; 25 cm.

Includes index.

With reference to India.

eng.

ISBN: 0195667581 TZS 15,000/=

Subjects--Topical Terms:
Service industries--India
Marketing

Dewey Class. No.: 658.8 APT

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