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Marketing/

Kerin, Roger A.

Marketing/ Roger A. Kerin, Steven W. Hartley and William Rudelius - 9th ed. - Boston: McGraw-Hill/Irwin, c2009. - xlvii, 742p.: ill.; 27cm.

Includes index

eng.

ISBN: 9780073404721 TZS 10,000/=

Subjects--Topical Terms:
Marketing
Marketing research

Dewey Class. No.: 658.8 KER

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