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Marketing management

Marketing management / Philip Kotler...[et al.] - 2nd ed. - Harlow, England : Pearson, c2012. - xxxix, 1022p.: ill.; 28cm.

Includes index.

eng.

ISBN: 9780273743613 TZS 91,000/=

Subjects--Topical Terms:
Marketing Management
Marketing

Dewey Class. No.: 658.8 KOT

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