Marketing research : methodological foundations
Lacobucci, D.
Marketing research : methodological foundations / Dawn Iacobucci and Gilbert A. Churchill - 10th ed. - Australia : South-Western/Cengage learning; c2018. - xx, 535p.: ill.; 28cm.
Includes index
Marketing research, the research process, and problem definition
Determine research design
Design data collection method and forms
Sample design and data collection
Data analysis and interpretation
The research report
eng.
9780538743778 TZS 78,000/=
Consumers
Marketing management
Marketing methodology
Marketing research
658.83 LAC
Marketing research : methodological foundations / Dawn Iacobucci and Gilbert A. Churchill - 10th ed. - Australia : South-Western/Cengage learning; c2018. - xx, 535p.: ill.; 28cm.
Includes index
Marketing research, the research process, and problem definition
Determine research design
Design data collection method and forms
Sample design and data collection
Data analysis and interpretation
The research report
eng.
9780538743778 TZS 78,000/=
Consumers
Marketing management
Marketing methodology
Marketing research
658.83 LAC