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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - 5th ed. - Upper Sadlle River: Prentice-Hall, c2007 - xxx, 811 p.: ill. ; 29cm

Includes index

eng.

ISBN: 9788120330443 TZS 17,986.244/==

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83 MAL

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