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Social marketing : influencing behaviors for good /

Kotler, Philip.

Social marketing : influencing behaviors for good / Philip Kotler and Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, c2008. - xii, 444 p. : ill. ; 24cm.

Includes bibliographical references (p. 403-427) and index

eng.

ISBN: 9781412956475 (pbk. : alk. paper) TZS 114725.60/=

Subjects--Topical Terms:
Social marketing.
Behavior modification.

Dewey Class. No.: 658.8 KOT

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