A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / Marketing management J. Paul Peter and James H. Donnelly, - 11th. ed. - Boston : McGraw-Hill Irwin, c2008. - xiv, 252 p. : ill. (some col.) ; 26cm.
Includes bibliographical references (p. 235-241) and index.
eng.
9780073380964 TZS 10,000/=
Marketing - management
Global marketing
658.8 PET
A preface to marketing management / Marketing management J. Paul Peter and James H. Donnelly, - 11th. ed. - Boston : McGraw-Hill Irwin, c2008. - xiv, 252 p. : ill. (some col.) ; 26cm.
Includes bibliographical references (p. 235-241) and index.
eng.
9780073380964 TZS 10,000/=
Marketing - management
Global marketing
658.8 PET