/The SAGE handbook of international marketing.
Kotabe, Masaaki
/The SAGE handbook of international marketing. Masaaki Kotabe. - Los Angeles : SAGE, c2009. - xvi, 548 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
9781412934282 TZS 232472/=
Export marketing
International business enterprises
658.84 SAG.
/The SAGE handbook of international marketing. Masaaki Kotabe. - Los Angeles : SAGE, c2009. - xvi, 548 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
9781412934282 TZS 232472/=
Export marketing
International business enterprises
658.84 SAG.