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Essentials of marketing research /

Proctor, Tony

Essentials of marketing research / Tony Proctor - 4th ed. - Harlow, England ; Financial Times/Prentice Hall, c2005. - xxiii,591p. : ill. ; 25cm.

Includes bibliographical references (p. [559]-576) and index.

eng.

ISBN: 0273694944 TZS 26,550/=

Subjects--Topical Terms:
Marketing research.
Marketing

Dewey Class. No.: 658.83 PRO

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