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Global brand strategy : Unlocking brand potential across countries, cultures & markets

Van Gelder, Sicco

Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder - New Delhi : Kogan Page, c2004. - xii, 260 p. : iil. ; 23cm.

Includes index

eng.

ISBN: 0749442131 TZS 13,180.244/=

Subjects--Topical Terms:
Export marketing
Branding
Marketing planning

Dewey Class. No.: 658.827 GEL

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