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Strategic marketing for nonprofit organizations/

Andreasen, Alan R

Strategic marketing for nonprofit organizations/ Alan R, Andreasen and Philip Kotler.- - 6th.ed. - New Delhi Prentince Hall 2005 - vii,536p.: ill.; 30 cm.

Includes Index

ISBN: 978120322592 Tsh.76,456/=

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 AND

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