Industrial marketing : analysis, planning, and control
Reeder, Robert R.
Industrial marketing : analysis, planning, and control Robert R. Reeder, Edward G. Brierty, Betty H. Reeder - 2nd ed. - New Delhi. : Prentice-Hall of India, 2005. - xvi, 670 p. ill. , photo. : 24 cm.
Includes index.
This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals.
978-8120312456 Tsh. 19,311/= 8120312457
Industrial marketing
658.804 REE
Industrial marketing : analysis, planning, and control Robert R. Reeder, Edward G. Brierty, Betty H. Reeder - 2nd ed. - New Delhi. : Prentice-Hall of India, 2005. - xvi, 670 p. ill. , photo. : 24 cm.
Includes index.
This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals.
978-8120312456 Tsh. 19,311/= 8120312457
Industrial marketing
658.804 REE