Strategic management : formulation, implementation and control

Pearce, John A. II

Strategic management : formulation, implementation and control John A. Pearce II, Richard B. Robinson Jr. , Amita Mital - 10th ed. - New Delhi. : McGraw-Hill, c2005. - xxi, 592 p. : ill. ; 24 cm.

Includes index.

Part 1: Overview of strategic management
Part 2: Strategy formulation
Part 3: Strategy implementation
Part 4: Cases

The book explains how organizations develop and implement strategies to achieve long-term goals and competitive success. It focuses on understanding the business environment, identifying organizational strengths and weaknesses, setting objectives, choosing appropriate strategies, and implementing and evaluating those strategies.

9780070264380 Tsh. 22,164/= 0070264384


Strategic management
Competitive advantage
Organizational structure and strategy

658.4012 PEA