Normal view MARC view ISBD view

Relationship marketing : management of customer relationships

Bruhn, Manfred

Relationship marketing : management of customer relationships / Manfred Bruhn - Harlow: Prentice Hall, c2002 - xxi, 289p. : ills. ; 25cm.

Includes index

ISBN: 0 273 67601 6 Tsh.35,000/=

Subjects--Topical Terms:
Marketing Management
Marketing Relationships
Customer Relations

Dewey Class. No.: 658.8 BRU

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)