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Business market management : understanding, creating and delivering value

Anderson, James C.

Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus - Upper Saddle River : Prentice Hall, c1998. - xvii, 430p. : ills. ; 25cm.

Includes bibliographical reference and index

ISBN: 0 13 522657 0 Tsh. 52,000/=

Subjects--Topical Terms:
Marketing Management
Industrial Management

Dewey Class. No.: 658.8 AND

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