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Strategic marketing problems : cases and comments

Kerin, Roger A.

Strategic marketing problems : cases and comments / Rogers A. Kerin and Robert A. Peterson. - 11th ed. - Upper Saddle River: Pearson, c2007 - vii, 722p. : ills. ; 25cm.

Includes index

ISBN: 0 13 187152 8 Tsh.70,000/=

Subjects--Topical Terms:
Marketing Management
Strategic Marketing

Dewey Class. No.: 658.8 KER

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