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Marketing strategy and competitive positioning

Hooley, Graham

Marketing strategy and competitive positioning / Graham Hooley, John Saunders and Nigel Piercy - 3rd ed. - Harlow: Prentice Hall, c2004 - xxiv,622p. : ills. ; 25cm.

Includes index

ISBN: 0 273 65516 7 Tsh. 45,000/=

Subjects--Topical Terms:
Marketing Management
Strategic Marketing
Marketing Positioning

Dewey Class. No.: 658.8 HOO

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