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An Analysis of Rheodore Levitt's marketing Myopia

Mamali, Elizabeth

An Analysis of Rheodore Levitt's marketing Myopia / Elizabeth Mamali and Monique Diderich - New York: Routledge; c2017 - 84p. : ills. ; 20cm.

Includes index

ISBN: 978 1 912302 16 1 Tsh. 51,000/=

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 MAM

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