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Marketing channels

Stern, Louis W.

Marketing channels / Louis W. Stern and Adel I. El-Ansary - 4th ed. - Englewood Cliffs: Prentice Hall, c1992. - xvi,621p. ; ills. ; 24cm.

Includes index

ISBN: 0 13 554601 X Tsh.30,000/=

Subjects--Topical Terms:
Marketing Management
Marketing Channels

Dewey Class. No.: 658.8 STE

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