Marketing research

Burns, Alvis C.

Marketing research / Alvis C. Burns and Ronald F. Bush - 6th ed. - Boston: Pearson, c2010. - 695p. : ills. (some col.) ; 25cm.

Includes index

13 978 0 13 713599 8 Tsh.45,000/=


Marketing Research
Marketing Relations

658.83 BUR