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Consumer behavior : buying, having and being

Solomon, Michael R.

Consumer behavior : buying, having and being / Michael R. Solomon - 6th ed. - Upper Saddle River: Prentice Hall, c2004. - xviii,621p. : ills. (some col.) 28cm.

Includes bibliographical reference and index.

ISBN: 0 13 123011 5 Tsh.45,000/=

Subjects--Topical Terms:
Consumer Behavior
Consumer Culture
Consumer Decisions

Dewey Class. No.: 658.8342 SOL

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