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Consumer behavior : a Europian perspective

Consumer

Consumer behavior : a Europian perspective / Michael Solomon, Gary Bamossy, Soren Askegaard and Margaret K. Hogg - 3rd ed. - Harlow: Prentice Hall, c2006 - xvii, 701p. : ills. (some col.) 25cm.

Includes bibliographical references and index.

ISBN: 0 273 68752 2 Tsh. 52,000/=

Subjects--Topical Terms:
Consumer Behavior
Consumer Lifestyle

Dewey Class. No.: 658.8342 CON

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