Normal view MARC view ISBD view

Direct marketing : an integrated approach

McDonald, William J.

Direct marketing : an integrated approach / William J. McDonald - Boston: McGraw Hill, c1998. - xviii, 532p. : ills. ; 25cm.

Includes index

ISBN: 0 07 115951 7 Tsh.45,000/=

Subjects--Topical Terms:
Direct Marketing
Marketing Cases

Dewey Class. No.: 658.84 McD

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)