Strategic entrepreneurship /
Wickham, Philip A.
Strategic entrepreneurship / Philip A. Wickham. - 4th ed. - New York : Financial Times Prentice Hall, 2006. - xxxiv, 613 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasizes its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organization of themes, and effective visualization of key ideas to facilitate students learning and lecturers course planning & delivery.
027370642X 9780273706427 Tshs. 25,000/=
Entrepreneurship.
New business enterprises
Decision making.
338.04 WIC
Strategic entrepreneurship / Philip A. Wickham. - 4th ed. - New York : Financial Times Prentice Hall, 2006. - xxxiv, 613 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasizes its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organization of themes, and effective visualization of key ideas to facilitate students learning and lecturers course planning & delivery.
027370642X 9780273706427 Tshs. 25,000/=
Entrepreneurship.
New business enterprises
Decision making.
338.04 WIC