Practical marketing and public relations for the small business
Ali Moi
Practical marketing and public relations for the small business / Moi Ali - 2nd ed. - London : Kogan Page, c2002. - viii, 374 p. ; 22 cm. - Sunday times business enterprise guide .
Includes index.
Part 1 The principles
Parts 2 The practice
Part 3 The professionals
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
eng.
9780749438234 TZS 66,747.16
Public relations
Small business marketing
658.022 ALI
Practical marketing and public relations for the small business / Moi Ali - 2nd ed. - London : Kogan Page, c2002. - viii, 374 p. ; 22 cm. - Sunday times business enterprise guide .
Includes index.
Part 1 The principles
Parts 2 The practice
Part 3 The professionals
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
eng.
9780749438234 TZS 66,747.16
Public relations
Small business marketing
658.022 ALI