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International business strategy /

Ketelhöhn Escobar, Werner.

International business strategy / Werner Ketelhöhn. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 210 p. : ill. ; 25 cm. - B H Contemporary Business Series .

Errata slip inserted.

Includes bibliographical references (p. [202]-206) and index.

ISBN: 0750606452

Subjects--Topical Terms:
International business enterprises
Strategic planning.

Dewey Class. No.: 658.4 KET

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