Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers
eng
9780073529905 TZS 10,000/= 0073529907 TZS 10,000/=
Marketing.
658.8 DWY
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers
eng
9780073529905 TZS 10,000/= 0073529907 TZS 10,000/=
Marketing.
658.8 DWY