Marketing Management: Strategy and Cases
Dalrymple Douglas J.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons - 3rd ed. - New York : Wiley, 1983. - xiii, 821 p. : ill. ; 26 cm.
Includes index.
eng.
0471888257 NA
Marketing Management
Marketing Management Case studies
658.8 DAL
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons - 3rd ed. - New York : Wiley, 1983. - xiii, 821 p. : ill. ; 26 cm.
Includes index.
eng.
0471888257 NA
Marketing Management
Marketing Management Case studies
658.8 DAL