Marketing research : within a changing information environment /

Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 672 p. : ill. ; 27 cm. + - McGraw-Hill/Irwin series in marketing .


eng.

9780072538397 TZS 70,000/=


Marketing research.

658.8 HAI