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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiii, 338 p. : ill.; 23 cm.

Includes bibliographical references and index.

eng

ISBN: 0471415723 (pbk. : alk. paper) TZs.25000/-

Subjects--Topical Terms:
Marketing
Marketing--Management
Strategic planning

Dewey Class. No.: 658.8 AAK

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